BCCI invites bids for sponsorship at WPL’s inaugural season.

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As the deal is sealed and the world is set to witness the first ever Indian Women’s Premier League, BCCI has taken further steps in regards of sponsorship and marketing.

The inaugural season of the WPL is only a few weeks away, now; and the Board of Control for Cricket in India (BCCI) now wishes to join hands with cricket enthusiast firms and companies.

The interested firms and companies are needed to register for the Request for Proposal, also known as an RPF, which will be held valid for a period of 5 years, i.e., 2023 to 2027. BCCI has called upon some of the renowned companies, who will further need to pay Rs.1,00,000, in order to receive the RFP.

This Saturday, BCCI made a clear announcement via Twitter stating that, “BCCI announces the release of Request for Proposal for Title Sponsorship Rights for Women’s Premier League Seasons 2023-2027.”

BCCI added, “The BCCI invites bids from reputed entities for acquiring the title sponsorship rights for Women’s Premier League Seasons 2023-2027. The detailed terms and conditions governing the tender process including eligibility requirements, process for submissions of bids, rights and obligations of the title sponsor, etc. are contained in the ‘Request for Proposal’ (“RFP”) which will be made available on receipt of payment of a non-refundable fee of INR 1,00,000 (Indian Rupees One Lakh Only) plus any applicable Goods and Services Tax. The procedure to procure the RFP documents is enlisted in Annexure A to this notice. The RFP will be available for purchase till February 9, 2023.”

The WPL is come a long way with 5 teams already claiming ownership. Through the bids, BCCI earned a whopping Rs 4669.99 crore as Adani Sportsline bade Rs 1289 crore, proving to be the most expensive franchise, superseding teams like Mumbai Indians and Royal Challengers Bangalore.

“Today is a historic day in cricket as the bidding for teams of inaugural #WPL broke the records of the inaugural Men’s IPL in 2008! Congratulations to the winners as we garnered Rs.4669.99 Cr in total bid,” BCCI secretary Jay Shah tweeted.

The media and airing rights have been sold to Viacom18 for Rs 951 crore, or Rs 7.09 crore per match for five years.

The WPL is anticipated to offer a huge platform for women cricketers from around the world. This is a clear proof, that the WPL too will result into being a major money business for the BCCI like that of IPL.

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